Our Strategy

Sportech’s vision is to evolve from being a world leader in pool betting to holding a leading position in the rapidly expanding US and global betting industry.

Our strategy is being implemented using traditional racing and football betting to spearhead US gaming ambitions. Sportech _Business _Model (2)


Sportech’s strategic pillars are:

1.    Modernising our core businesses to secure stability and cash generation for the future
2.    Maintaining our industry leading position in highly regulated markets
3.    Capitalising on global opportunities as markets regulate, with specific focus on the US gaming market