The Football Pools, an iconic Liverpool business, first started selling its coupons outside Old Trafford, home of fierce rivals Manchester United
On average we have a winner every 3 minutes
The Football Pools is the UK’s favourite football gaming brand
Pools, or tote betting, is the most popular legal form of sports-based betting outside of the UK
The global pools market in football and horseracing is worth $80 billion
We donated £600 million to help fund major improvements in stadium safety across many clubs in the UK
The global gaming market is worth $350 billion and growing +5% year on year
Sportech is one of the leading suppliers and operators of pools/tote betting in the world
Sportech has launched a Joint Venture in India
The biggest ever Football Pools top prize was £4 million won in March 2010
The Football Pools is the world’s oldest football gaming company
Across North America, Sportech Racing has a 50% market share in horseracing pools
We have a presence in over 30 countries
We have paid out over £10 billion in prize money to our customers
We are the exclusive operator of pools/tote betting on horseracing in the Netherlands
We are the leading provider of horseracing wagering solutions in North America with over 25,000 terminals
We process over $13 billion in bets every year
The Football Pools has over 500,000 players every week
Over the years we have donated over £1.1 billion to good causes
We believe that our potent combination of products, brands and heritage places Sportech in a unique position in the gaming sector.
Our strategy consists of four core elements:
As the world’s oldest football gaming company, we have a unique history and heritage over our last 87 years of operating.
Our Board and Senior Management team have extensive experience in the gaming, sports and leisure industries.
Sportech operates three main business divisions. Find out more below.
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Links to our brand and product websites, as well as those of our trusted partners.