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The Football Pools, an iconic Liverpool business, first started selling its coupons outside Old Trafford, home of fierce rivals Manchester United

On average we have a winner every 3 minutes

We have a presence in over 25 countries

The Football Pools is the UK’s favourite football gaming brand

Pools, or tote betting, is the most popular legal form of sports-based betting outside of the UK

The global pools market in football and horseracing is worth $80 billion

We donated £600 million to help fund major improvements in stadium safety across many clubs in the UK

The global gaming market is worth $350 billion and growing +5% year on year

Sportech is one of the leading suppliers and operators of pools/tote betting in the world

Sportech has launched a Joint Venture in India

The biggest ever Football Pools top prize was £4 million won in March 2010

The Football Pools is the world’s oldest football gaming company

Across North America, Sportech Racing has a 50% market share in horseracing pools

We have paid out over £3.2 billion in prize money to our customers

We are the exclusive operator of pools/tote betting on horseracing in the Netherlands

We are the leading provider of horseracing wagering solutions in North America with over 25,000 terminals

The Football Pools has over 360,000 players every week

We process over $13 billion in bets every year

Over the years we have donated over £1.3 billion to good causes


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About us


Sportech PLC is one of the
largest suppliers and
operators of pools/tote betting
in the world

Sportech is a UK based business with international reach and a presence in more than 30 countries. Find out more below.

Why we are unique

We believe that our potent combination of products, brands and heritage places Sportech in a unique position in the gaming sector.


As the world’s oldest football gaming company, we have a unique history and heritage over our last 87 years of operating.

Board and senior management

Our Board and Senior Management team have extensive experience in the gaming, sports and leisure industries.

Our business

Sportech operates three main business divisions. Find out more below.


Links to our brand and product websites, as well as those of our trusted partners.