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The Football Pools, an iconic Liverpool business, first started selling its coupons outside Old Trafford, home of fierce rivals Manchester United

On average we have a winner every 3 minutes

We have a presence in over 25 countries

The Football Pools is the UK’s favourite football gaming brand

Pools, or tote betting, is the most popular legal form of sports-based betting outside of the UK

The global pools market in football and horseracing is worth $80 billion

We donated £600 million to help fund major improvements in stadium safety across many clubs in the UK

The global gaming market is worth $350 billion and growing +5% year on year

Sportech is one of the leading suppliers and operators of pools/tote betting in the world

Sportech has launched a Joint Venture in India

The biggest ever Football Pools top prize was £4 million won in March 2010

The Football Pools is the world’s oldest football gaming company

Across North America, Sportech Racing has a 50% market share in horseracing pools

We have paid out over £3.2 billion in prize money to our customers

We are the exclusive operator of pools/tote betting on horseracing in the Netherlands

We are the leading provider of horseracing wagering solutions in North America with over 25,000 terminals

The Football Pools has over 360,000 players every week

We process over $13 billion in bets every year

Over the years we have donated over £1.3 billion to good causes


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About us 



Meet the Board of Sportech PLC

Sportech PLC has a strong Board with significant business experience in the sports, gaming and leisure sectors.

Roger Withers

Roger Withers, Non-executive Chairman, age 72 ^

Roger was appointed Chairman in February 2011. He has over 40 years’ experience in the leisure and gaming industries. He was appointed as Non-executive Chairman of AIM-listed Safecharge International Group Limited in March 2014 and has previously held a number of Non executive Directorships, including Chairman of Playtech Ltd, Chairman of Arena Leisure PLC and Executive Chairman of Bass Leisure South Africa. Roger has also held senior management and board positions in market leading companies including Ladbrokes, Bass, BLMS and Coral Racing, as well as Directorships with a number of substantial privately held companies in the property, technology, publishing and exhibitions sectors.

Ian Penrose

Ian Penrose, Chief Executive, age 49

Ian was appointed Chief Executive in October 2005 and has led the turnaround of
Sportech from a declining and UK centric business with very high levels of debt, into one of
the world’s leading pools and tote gaming companies. He was previously Chief Executive of
Arena Leisure PLC, whom he joined in 1998, shortly after the formation of the company and
left in September 2005 having built the UK’s largest horseracing and media group. Ian is
also a Trustee of the National Football Museum.


Cliff Baty, Chief Finance Officer, age 44

Cliff was appointed to the Board in May 2013 joining from Ladbrokes plc, where he held a number of senior finance roles including Finance Director of its eGaming and International businesses. Cliff was also a Director of Ladbrokes' Spanish retail betting joint venture since its inception in 2007 as well as Ladbrokes' businesses in Italy, South Africa and Asia. Cliff worked for Ladbrokes for seven years and prior to that was Group Financial Controller of Hilton Group plc. He qualified as a Chartered Accountant with Ernst & Young, where he worked for ten years.

Rich Roberts, President of Digital, US , age 49 

Rich was appointed as President of Digital in July 2014. He has over 20 years of game and gaming experience across senior business development and C-level positions. As Chief Executive Officer (“CEO”) of Slingo, Inc. from 2010 to 2013, Rich led the three-year turnaround of the company to profitability and acquisition by Real Networks. At Real Networks, he was responsible for the Slingo Studio and Global Storefront businesses. During his tenure as CEO, Rich built Slingo into a global game brand with the top played Facebook game and iOS casino game with over 100 million total players on all game platforms. Prior to that, Rich was VP (Chief Revenue Officer) of Playfirst, Inc, and previously led Hasbro Interactive/Atari into the digital game industry.   

Peter Williams, Senior Independent Non-executive Director, age 61 †*‡^

Peter was appointed Senior Independent Non-executive Director in February 2011. Peter is Chairman of plc, Jaeger and Mister Spex, an online retailer based in Berlin. He is also a non-executive Director of Rightmove plc and Cineworld Group plc; and a trustee of the Design Council. In the past he has also served on the boards of ASOS plc, the EMI group, Silverstone Holdings Limited, Blacks Leisure Group plc, JJB Sports plc, GCap Media plc and Capital Radio Group plc. In his executive career, he was Chief Executive at Alpha Group plc and prior to that Chief Executive of Selfridges plc where he also acted as Chief Financial Officer for over ten years.

David McKeith, Non-executive Director, age 63 †*^

David was appointed to the Board as an Independent Non-executive Director in August 2011 and chairs the Audit Committee. He has around 30 years’ experience as a chartered accountant and tax adviser in large professional firms, latterly as office senior partner for PricewaterhouseCoopers LLP in Manchester. Since 2008 he has developed a portfolio of non-executive roles. He is chairman of the Halle Orchestra and of Greater Manchester Chamber of Commerce. In July 2013 he was appointed as a Non-executive Director of Norcros PLC, where he is Senior Independent Director and Audit Committee Chairman.


* Audit Committee
^ Nomination Committee
† Remuneration Committee
‡ Senior Non-executive Director

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