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The Football Pools, an iconic Liverpool business, first started selling its coupons outside Old Trafford, home of fierce rivals Manchester United

On average we have a winner every 3 minutes

The Football Pools is the UK’s favourite football gaming brand

Pools, or tote betting, is the most popular legal form of sports-based betting outside of the UK

The global pools market in football and horseracing is worth $80 billion

We donated £600 million to help fund major improvements in stadium safety across many clubs in the UK

The global gaming market is worth $350 billion and growing +5% year on year

Sportech is one of the leading suppliers and operators of pools/tote betting in the world

Sportech has launched a Joint Venture in India

The biggest ever Football Pools top prize was £4 million won in March 2010

The Football Pools is the world’s oldest football gaming company

Across North America, Sportech Racing has a 50% market share in horseracing pools

We have a presence in over 30 countries

We have paid out over £10 billion in prize money to our customers

We are the exclusive operator of pools/tote betting on horseracing in the Netherlands

We are the leading provider of horseracing wagering solutions in North America with over 25,000 terminals

We process over $13 billion in bets every year

The Football Pools has over 500,000 players every week

Over the years we have donated over £1.1 billion to good causes

DID YOU KNOW?

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About us 
 

Our strategy

 

Sportech is one of the
world's leading sports
gaming companies

The Group strategy to develop Sportech’s position as one of the world’s leading sports gaming companies is underpinned by four core elements.

Unrivalled customer experience

  • We are committed to delivering a winning experience to all of our customers and business partners.
  • Our scale and breadth of product range puts us in a unique position to truly understand what our customers want.
  • We are committed to continually investing in customer understanding so that we continue to offer our customers a unique experience and add significant value to our business partners.

Global footprint

  • We will continue to grow the distribution of our ever increasing product range, working responsibly with regulators in established and emerging markets.
  • We currently operate a global network with a presence in over 30 countries, however, we believe pools/tote* and online gaming still has vast growth potential through continued technological advances, the opening of newly regulated markets and the international appeal of sports gaming.
  • We will aim to capitalise on this opportunity by leveraging our scale, liquidity and broad product range.

Our strategy

sustained investment in modernisation

  • We will continue to significantly modernise our technology and product offering to stay at the forefront of the dynamic gaming industry.
  • Technology is at the core of the business and forms the basis of our offering for all of our customers.
  • We will continue to adopt new technology and increase our offering through product innovation, to ensure we offer the best performing and most relevant solutions for our customers and business partners.

Commitment to responsible gaming

  • We aim to champion responsible gaming within the sector, working with governments and regulators to provide a sustainable and safe environment for all our customers.
  • We are proud to actively promote GamCare to our customers and nearly £300,000 has been contributed to The Great Foundation, GamCare's major funder, over recent years.
 


*pools/tote: often also referred to as pari-mutuel.

Annual Report

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For any enquiries please feel free to contact any of the following: