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The Football Pools, an iconic Liverpool business, first started selling its coupons outside Old Trafford, home of fierce rivals Manchester United

On average we have a winner every 3 minutes

The Football Pools is the UK’s favourite football gaming brand

Pools, or tote betting, is the most popular legal form of sports-based betting outside of the UK

The global pools market in football and horseracing is worth $80 billion

We donated £600 million to help fund major improvements in stadium safety across many clubs in the UK

The global gaming market is worth $350 billion and growing +5% year on year

Sportech is one of the leading suppliers and operators of pools/tote betting in the world

Sportech has launched a Joint Venture in India

The biggest ever Football Pools top prize was £4 million won in March 2010

The Football Pools is the world’s oldest football gaming company

Across North America, Sportech Racing has a 50% market share in horseracing pools

We have a presence in over 30 countries

We have paid out over £10 billion in prize money to our customers

We are the exclusive operator of pools/tote betting on horseracing in the Netherlands

We are the leading provider of horseracing wagering solutions in North America with over 25,000 terminals

We process over $13 billion in bets every year

The Football Pools has over 500,000 players every week

Over the years we have donated over £1.1 billion to good causes

DID YOU KNOW?

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About us 
 

Why we are unique

 

A unique position in the
gaming industry

Sportech is uniquely positioned in the gaming sector, offering customers a broad range of products, some of the most trusted and established brands in gaming and a heritage that is second to none. 

Our Global Reach and Appeal

  • Pools gaming is the most prevalent form of sports betting in the world and is worth an estimated $80 billion every year. In some markets it’s also the only legal way to bet on sports.
  • Our focus on football and horseracing, two of the most popular betting sports in the world, gives Sportech’s core products a vast global appeal.

The expert in pools

  • We are proud to own and operate The Football Pools, the world’s oldest football gaming company. Through this unique heritage of operating pools games for over 87 years, we have an unrivalled experience that sets us apart from any other gaming company.
  • In addition, our acquisition of Scientific Games Racing (SGR), a global leader in horseracing totes, gives us a detailed knowledge of business to business pools/tote technology and service provision.

Why we are unique

A broad based business

  • At Sportech we own and operate both business to business and business to consumer offerings including market leading technology solutions, many of which power our brands.
  • We also own a portfolio of trusted and well respected brands including The Football Pools, Vernons, Littlewoods Gaming, Runnerz and Winners, as well as a whole host of popular products. 
  • We believe the breadth of our business positions us to capitalise on a multitude of opportunities.

Continued commitment to charity

  • Over our 87 year history we have paid out over £10 billion in prize money to millions of satisfied customers.
  • As part of this continued commitment to leave a lasting legacy in the community, we have donated over £1.1 billion to sports, the arts and good causes.

Annual Report

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Contact Us

For any enquiries please feel free to contact any of the following: