The Jockey Club del Perú to bring Internet Wagering on Horse Racing to Peru

Sportech Racing and Digital are pleased to announce that the Jockey Club del Perú has extended, and significantly expanded, their tote services agreement to include the first fully-integrated and fully-featured horse race betting website in Peru, to be delivered with Sportech’s G4 digital wagering technology.

The Spanish language website will offer local racing product from the Hipódromo de Monterrico in Lima, as well as simulcast races from the United States. It will be delivered under an extension of the agreement through which Sportech provides pari-mutuel wagering services to the Jockey Club del Perú and its network of 80 off-track betting shops, from Sportech’s Quantum Data Center in the U.S.

The complete package of new products Sportech will deliver to the Jockey Club del Perú includes the customized G4 wagering website, as well as the new Sportech Tablet for digital wagering on-track.

The Jockey Club del Perú will also offer the new fixed odds Virtual Racing, which Sportech recently integrated with its Quantum System software to offer in cooperation with Kiron Interactive.

Sr. Luis Razzeto Ríos, President of the Jockey Club del Perú, stated, “We are very pleased to expand our wagering services to the Internet, and to offer a range of new digital wagering platforms, and new games, through our arrangement with Sportech Racing and Digital. This partnership has allowed us to offer our patrons new betting opportunities and new technologies for betting, and has streamlined and strengthened our operations.”

Andrew Gaughan, President of Sportech Racing and Digital, added: “Sportech is proud to extend this valued partnership with the Jockey Club del Perú, where their vision for the future of racing and gaming, combined with Sportech innovations in digital and land-based wagering, serve as an excellent template for growth in the key Latin American market.”

MyWinners.com Partners with Income Access

MyWinners.com Partners with Income Access

Partnership for Connecticut’s only regulated online horse-racing wagering brand to include affiliate program launch and management, SEM and media buys

MyWinners.com, the only website legally permitted to offer online horse-racing wagering to players in the state of Connecticut, has announced a partnership with Income Access, an iGaming-focused technology and digital marketing services provider. As part of the marketing partnership, MyWinners.com’s new affiliate program will integrate with Income Access’ platform and will be managed by the company’s acquisition specialists, who will also develop and implement a search engine marketing (SEM) and media buy strategy.

A subsidiary of Sportech PLC, the MyWinners.com brand allows residents in Connecticut to wager online on leading horse-racing events at a wide range of tracks in the United States. These tracks include Saratoga Race Course, Belmont Park, and Aqueduct Racetrack in New York; Santa Anita Park, and Del Mar Thoroughbred Club in California; Churchill Downs, and Keeneland in Kentucky; and Florida’s Gulfstream Park. MyWinners.com features a fully dynamic wagering interface complete with live-video streaming and free handicapping selections.

As part of MyWinners.com’s partnership with Income Access, the brand will launch an affiliate program on Income Access’ acquisition-tracking platform, which has been supporting iGaming brands’ marketing strategies since 2002. The Income Access software has received consistently strong industry recognition, including winning the eGaming Review B2B Award for Best Affiliate Software multiple times.

The affiliate program’s integration with the platform will be completed in the next month. Income Access’ team of acquisition specialists for the US market will manage the program once it is live. “We’re pleased to announce Income Access as our marketing partner – their experience in the gaming market brings a unique perspective in the acquisition of horse-racing fans for Mywinners.com,” said Josh Tepper, General Manager at MyWinners.com. “Together, we’re excited to bring to the state of Connecticut a best-in-breed online wagering site.”

As well as using the affiliate channel, Income Access’ acquisition specialists will also carry out additional digital marketing activities. These include a comprehensive search engine optimization (SEO) strategy to raise the brand’s online profile, pay-per-click (PPC) ad campaigns and third-party digital media buys.

“The exclusive website in the Connecticut market, MyWinners.com is a highly prestigious brand in the online horse-racing wagering vertical,” said Nicky Senyard, founder and CEO of Income Access. “I’m excited to announce our wide-ranging digital marketing partnership with MyWinners.com, which is sure to keep its acquisition not only on-track – but ensure the brand remains a front-runner in its vertical.”