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The Football Pools, an iconic Liverpool business, first started selling its coupons outside Old Trafford, home of fierce rivals Manchester United

On average we have a winner every 3 minutes

We have a presence in over 25 countries

The Football Pools is the UK’s favourite football gaming brand

Pools, or tote betting, is the most popular legal form of sports-based betting outside of the UK

The global pools market in football and horseracing is worth $80 billion

We donated £600 million to help fund major improvements in stadium safety across many clubs in the UK

The global gaming market is worth $350 billion and growing +5% year on year

Sportech is one of the leading suppliers and operators of pools/tote betting in the world

Sportech has launched a Joint Venture in India

The biggest ever Football Pools top prize was £4 million won in March 2010

The Football Pools is the world’s oldest football gaming company

Across North America, Sportech Racing has a 50% market share in horseracing pools

We have paid out over £3.2 billion in prize money to our customers

We are the exclusive operator of pools/tote betting on horseracing in the Netherlands

We are the leading provider of horseracing wagering solutions in North America with over 25,000 terminals

The Football Pools has over 360,000 players every week

We process over $13 billion in bets every year

Over the years we have donated over £1.3 billion to good causes


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Contact us


Please don't hesitate to get in touch

Sportech plc Head Offices and Operational Centres


Head Office (show map)
Sportech PLC

101 Wigmore Street
London W1U 1QU

UK Operational Centre (show map)
Sportech PLC

Walton House
Charnock Road
Liverpool L67 1AA

USA Operational Centres (show map)
Sportech Racing 
555 Long Wharf Drive
New Haven, CT 06511

Sportech Racing (show map)

1095 Windward Ridge Parkway
Building 300 Suite 170
Alpharetta, GA 30005



Corporate Enquiries

Tel: 020 7268 2400

All marketing/IT/HR Enquiries

Tel: 0151 525 3677


Financial Press Office Enquiries
Brunswick Group 

Tel: 020 7404 5959

Shareholder Enquiries
Capita Registrars
Tel: 0871 664 0300*


*(calls cost 10p per minute plus network extras, lines are open 8.30am-5.30pm Mon-Fri).

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For any enquiries please feel free to contact any of the following: