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The Football Pools, an iconic Liverpool business, first started selling its coupons outside Old Trafford, home of fierce rivals Manchester United

On average we have a winner every 3 minutes

The Football Pools is the UK’s favourite football gaming brand

Pools, or tote betting, is the most popular legal form of sports-based betting outside of the UK

The global pools market in football and horseracing is worth $80 billion

We donated £600 million to help fund major improvements in stadium safety across many clubs in the UK

The global gaming market is worth $350 billion and growing +5% year on year

Sportech is one of the leading suppliers and operators of pools/tote betting in the world

Sportech has launched a Joint Venture in India

The biggest ever Football Pools top prize was £4 million won in March 2010

The Football Pools is the world’s oldest football gaming company

Across North America, Sportech Racing has a 50% market share in horseracing pools

We have a presence in over 30 countries

We have paid out over £10 billion in prize money to our customers

We are the exclusive operator of pools/tote betting on horseracing in the Netherlands

We are the leading provider of horseracing wagering solutions in North America with over 25,000 terminals

We process over $13 billion in bets every year

The Football Pools has over 500,000 players every week

Over the years we have donated over £1.1 billion to good causes

DID YOU KNOW?

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Corporate responsibility 
 

Pools - the oldest
and most responsible
form of gaming

 

Pools gaming is sustainable and beneficial for consumers, the economy, charities and sporting bodies. Our operating model clearly differentiates our business with many operators in the sector.

POSITIVE FOR CUSTOMERS AND INTEGRITY

  • Over the years we've paid out over £10 million in prize money to our customers. The Pools business model of small stakes-high rewards is sustainable for continued player participation.
  • Pools competitions play out over a longer time period than other forms of gambling and therefore the risk of problem gambling is greatly reduced.

POSITIVE FOR GOOD CAUSES

  • Pools gaming has a positive impact on wider society.
  • At Sportech we partner official sporting bodies and have donated over £1.1 billion to sports, the arts and good causes, leaving a lasting legacy by putting money back into funding grass roots sporting initiatives that make a real difference in the community.

POOLS GAMING

POSITIVE FOR BUSINESS PARTNERS

  • Pools gaming is low risk, as the operator takes a guaranteed margin from each competition. This is a significant benefit compared to other forms of betting, where sporting outcomes, or a combination of adverse events can cause fluctations in revenue.
  • This core business model benefits business partners too, with pools gaming providing a guaranteed margin to offset other higher risk offerings.

POSITIVE FOR GOVERNMENTS AND THE ECONOMY

  • Pools gaming also makes a positive impact on the UK economy, contributing millions of pounds every year through gaming duty, VAT and corporation tax as well as creating direct and indirect employment.

CSR Report 2010

View our latest CSR Report as featured in our 2010 Annual Report

Download or view
(PDF 1.7MB)

Download PDF

Related links

Corporate responsibility contact

Richard Boardley
Director of Corporate Affairs
Sportech PLC
101 Wigmore Street
London W1U 1QU

Call: 0207 268 2400
Email: cr@sportechplc.com