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The Football Pools, an iconic Liverpool business, first started selling its coupons outside Old Trafford, home of fierce rivals Manchester United
On average we have a winner every 3 minutes
The Football Pools is the UK’s favourite football gaming brand
Pools, or tote betting, is the most popular legal form of sports-based betting outside of the UK
The global pools market in football and horseracing is worth $80 billion
We donated £600 million to help fund major improvements in stadium safety across many clubs in the UK
The global gaming market is worth $350 billion and growing +5% year on year
Sportech is one of the leading suppliers and operators of pools/tote betting in the world
Sportech has launched a Joint Venture in India
The biggest ever Football Pools top prize was £4 million won in March 2010
The Football Pools is the world’s oldest football gaming company
Across North America, Sportech Racing has a 50% market share in horseracing pools
We have a presence in over 30 countries
We have paid out over £10 billion in prize money to our customers
We are the exclusive operator of pools/tote betting on horseracing in the Netherlands
We are the leading provider of horseracing wagering solutions in North America with over 25,000 terminals
We process over $13 billion in bets every year
The Football Pools has over 500,000 players every week
Over the years we have donated over £1.1 billion to good causes
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Sportech’s continued support for communities across the UK is virtually unparalleled; since the mid 1970s, The Football Pools has contributed over £1.1 billion at today’s value to football, sport, the arts and charitable causes.
The Group was, for many years, the sole funder of the Foundation for Sport and the Arts (www.thefsa.net). The Foundation’s goal is to increase active participation in sport and the arts, especially amongst young people and those with more ability than resources. Many communities, organisations and individuals in the UK have benefited from our funding.
Football pools contribution to football, sport, the arts and charitable causes +£1.1bn


The Football Pools has been one of the biggest charitable contributors to British football over the years with almost £530 million donated to British football by the pools companies. This provided an essential lifeline when the game’s wealth was a fraction of what it enjoys today.
These funds enabled clubs to rebuild, modernise and make their grounds safer as well as helping the game to tackle its social problems. This legacy can be seen in the scores of new and rebuilt stadiums in all parts of the UK – from Huddersfield, Sunderland, Reading and Bolton to Chester, Derby, Inverness, Livingston and Scotland’s Hampden Park – none of which would have been built in the 1980s and 1990s without Football Pools assistance.
Today Sportech generates nearly £1 million per annum for charitable causes.
Charitable contributions to British football £530m (part of the overall £1.1 billion)
Richard Boardley
Director of Corporate Affairs
Sportech PLC
101 Wigmore Street
London W1U 1QU
Call: 0207 268 2400
Email: cr@sportechplc.com