Football Pools

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The Football Pools No Strapline Logo On Light CMYK

The Football Pools has provided customers with the chance to win big cash prizes by playing pool games based on the outcome of football matches for over 90 years. Today, over 300,000 players enjoy Football Pools games every week at

The Football Pools has paid out over £3.2billion to winners and donated over £1.3 billion to sports, the arts and good causes in its 90 year history.

Business strategy

The Football Pools strategy is to stabilise then grow revenues through improved customer retention, increases in spend per head from core customers and the recruitment of new players via subscription and online channels. Investment in technology has driven modernisation of the business enabling better cross sell opportunities and a lower, more agile operating base.

Management team

The Football Pools management team are proud to be operating from offices in Liverpool, in the North West of the UK, where the Pools has been based since its inception in 1923. To find out more about the team managing The Football Pools strategy, click here