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The Football Pools, an iconic Liverpool business, first started selling its coupons outside Old Trafford, home of fierce rivals Manchester United

On average we have a winner every 3 minutes

The Football Pools is the UK’s favourite football gaming brand

Pools, or tote betting, is the most popular legal form of sports-based betting outside of the UK

The global pools market in football and horseracing is worth $80 billion

We donated £600 million to help fund major improvements in stadium safety across many clubs in the UK

The global gaming market is worth $350 billion and growing +5% year on year

Sportech is one of the leading suppliers and operators of pools/tote betting in the world

Sportech has launched a Joint Venture in India

The biggest ever Football Pools top prize was £4 million won in March 2010

The Football Pools is the world’s oldest football gaming company

Across North America, Sportech Racing has a 50% market share in horseracing pools

We have a presence in over 30 countries

We have paid out over £10 billion in prize money to our customers

We are the exclusive operator of pools/tote betting on horseracing in the Netherlands

We are the leading provider of horseracing wagering solutions in North America with over 25,000 terminals

We process over $13 billion in bets every year

The Football Pools has over 500,000 players every week

Over the years we have donated over £1.1 billion to good causes

DID YOU KNOW?

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Our business 
 

Sports Hero

 

Find out how we are broadening
our reach and product range in
the high-growth Indian market

In January 2010 Sportech entered into a joint venture with Playwin, the leading Indian lottery and gaming business, owned by one of the sub-continent's largest conglomerates, the Essel Group, to launch a multi-platform sports gaming business in the Indian market.

India - a growing global economy and a nation of sports fans

Sports Hero

India is one of the world’s fastest growing economies with a population of over 1.2 billion. 

India has a substantial base of sports fans particularly across cricket, formula 1 and increasingly, English football.

The Indian public’s passion for sports is best exhibited by their total submergence in cricket from full test matches, right the way through to shorter formats like 20-20 cricket. Innovations including The Indian Premier League, which has been a huge success in raising the profile of the sport and attracting a broader audience, have also been initiated by the Indian market.

With continued market growth, consumers continuing to embrace technological advancements and a substantial base of sports fans, the Indian market offers significant long-term potential.

Population in india
1.2 billion

Total mobile phone users (July 2010)
652 million

 

 

Sports Hero – A multi-platform sports gaming brand


Sports Hero

Sportech's joint venture with Playwin in India has seen the launch of Sports Hero, a multi-platform sports gaming brand. Sports Hero currently operates a free to play sports prediction and fantasy games on the following sports:

All Sports Hero games test sports fans' skills in predicting the outcome of key sporting events.

Sports Hero also has a number of unique game formats including “Dream Run” – a last person standing prediction challenge and “Predictor” – a multiple event prediction-based game. Players can also play more familiar games types such as Fantasy Cricket and Fantasy Formula 1.

Customers can play Sports Hero games directly online at www.sportshero.com or via their mobile phones.

Fantasy and Sports Predictions games on:

  • Cricket
  • Formula 1
  • Football
  • Tennis