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The Football Pools, an iconic Liverpool business, first started selling its coupons outside Old Trafford, home of fierce rivals Manchester United
On average we have a winner every 3 minutes
The Football Pools is the UK’s favourite football gaming brand
Pools, or tote betting, is the most popular legal form of sports-based betting outside of the UK
The global pools market in football and horseracing is worth $80 billion
We donated £600 million to help fund major improvements in stadium safety across many clubs in the UK
The global gaming market is worth $350 billion and growing +5% year on year
Sportech is one of the leading suppliers and operators of pools/tote betting in the world
Sportech has launched a Joint Venture in India
The biggest ever Football Pools top prize was £4 million won in March 2010
The Football Pools is the world’s oldest football gaming company
Across North America, Sportech Racing has a 50% market share in horseracing pools
We have a presence in over 30 countries
We have paid out over £10 billion in prize money to our customers
We are the exclusive operator of pools/tote betting on horseracing in the Netherlands
We are the leading provider of horseracing wagering solutions in North America with over 25,000 terminals
We process over $13 billion in bets every year
The Football Pools has over 500,000 players every week
Over the years we have donated over £1.1 billion to good causes


India is one of the world’s fastest growing economies with a population of over 1.2 billion.
India has a substantial base of sports fans particularly across cricket, formula 1 and increasingly, English football.
The Indian public’s passion for sports is best exhibited by their total submergence in cricket from full test matches, right the way through to shorter formats like 20-20 cricket. Innovations including The Indian Premier League, which has been a huge success in raising the profile of the sport and attracting a broader audience, have also been initiated by the Indian market.
With continued market growth, consumers continuing to embrace technological advancements and a substantial base of sports fans, the Indian market offers significant long-term potential.
Population in india
1.2 billion
Total mobile phone users (July 2010)
652 million


Sportech's joint venture with Playwin in India has seen the launch of Sports Hero, a multi-platform sports gaming brand. Sports Hero currently operates a free to play sports prediction and fantasy games on the following sports:
All Sports Hero games test sports fans' skills in predicting the outcome of key sporting events.
Sports Hero also has a number of unique game formats including “Dream Run” – a last person standing prediction challenge and “Predictor” – a multiple event prediction-based game. Players can also play more familiar games types such as Fantasy Cricket and Fantasy Formula 1.
Customers can play Sports Hero games directly online at www.sportshero.com or via their mobile phones.
Fantasy and Sports Predictions games on: