Sportech Racing and Digital to Provide New Web and Mobile Betting Platforms to Parx Racing®
Sportech Racing and Digital, a division of Sportech PLC, (LSE: SPO), has been selected by Bensalem Racing Association, Inc. and Keystone Turf Club, Inc. to provide all new digital platforms for web and mobile betting on horse racing through Parx Racing®. The digital contract is part of a broader agreement to extend the contract to provide totalisator services to Parx Racing® at its Bensalem, PA race course and associated off-track betting locations.
Parx Racing® has been a customer of Sportech Racing and Digital for decades, with Sportech providing its Quantum™ System pari-mutuel betting software, betting devices, and operational services.
Under the terms of the new agreement, Parx Racing® will replace its existing advanced deposit wagering systems with Sportech’s G4 betting website platform and Digital Link® mobile betting app.
Sportech’s G4 betting website platform is designed to provide an intuitive, immersive experience for betting online, with widgets for easy navigation and dashboard layout for dynamic information flow.
Digital Link® mobile delivers a feature-rich betting experience for customers who prefer the convenience of betting on their own smartphone or tablet.
Both the G4 and Digital Link® platforms are supported by marketing tools to help Parx Racing® effectively engage with their players.
Andrew Gaughan, President of Sportech Racing and Digital, commented, “We are happy to have once more been selected as pari-mutuel technology provider for Parx Racing®. Sportech has deployed over 25 websites and over 25 mobile apps for customers in the Americas, the Caribbean, Europe and Asia and we are very pleased to be able to add our valued customer Parx Racing® to that list. We are committed to delivering to their players an overall enhanced digital user experience that helps extend the excitement of the racetrack to the digital channels.”
For more information about Sportech Racing // Digital, visit www.sportech.net.