Sportech Racing and Digital is pleased to announce that Apuesta Hípica y Deportiva Iberia S.A. has joined its growing list of European customers.

Apuesta Hípica y Deportiva Iberia S.A. (in English, “Racing and Sports Betting Iberia”) operates racing and betting at the Gran Hipódromo de Andalucía. Sportech Racing and Digital will provide pari-mutuel betting services with its Quantum™ System software, operated from its European Quantum™ Data Center in Germany.

Manuel García Orozco, Managing Director of Apuesta Hípica y Deportiva Iberia, stated: “We look forward to taking advantage of the opportunities Sportech’s pari-mutuel wagering software and services will offer, particularly enhancing the betting experience, and expanding our market reach and menu of betting products through commingling.”

With Quantum™ System and Quantum™ Data Center services, global commingling services, and betting device sales to customers in 14 European countries – including Betfred Totepool, Fintoto, Danske Spil, Turkey Jockey Club, Tote Ireland, and more – Sportech is a dominant provider of pari-mutuel wagering services in Europe.

Andrew Gaughan, President of Sportech Racing and Digital, commented: “We are very pleased to welcome Apuesta Hípica y Deportiva Iberia to the Sportech family of customers, and to expand our customer base in Spain and Europe. We are confident that Apuesta Hípica y Deportiva Iberia will find that our systems and services offer the ability to enhance their business, with investments made by Sportech on Quantum™ System, digital and land-based betting technologies, global commingling capabilities, and the European Quantum™ Data Center.”

Bump 50:50, a division of Sportech Racing and Digital, announced that they have been selected by Quebec Major Junior Hockey League and Canadian Hockey League team, the Quebec Remparts, to provide the software and ancillary services for an electronic 50/50 raffle program to benefit the Quebec Remparts Education Fund.

Sportech’s Bump 50:50, a leading provider of 50/50 raffles to the charitable foundations of major North American sports teams, will provide point-of-sale software, hardware and central processing services, as well as program design and coordination, sales team training, reporting, and data analytics.

Dan Tanenbaum, President of Bump 50:50, stated, “This marks the second Quebec customer deployment for Sportech’s Bump 50:50 since new province regulations permitting the raffles were passed earlier this year. We have already achieved impressive results with the Montreal Canadiens Children’s Foundation raffle, generating jackpots that average CN$52K per game. We fully expect our program to perform similarly well for the fans of the Quebec Remparts, one of the Canadian Hockey League’s most popular teams.”

Sportech Racing and Digital are pleased to announce that the Jockey Club del Perú has extended, and significantly expanded, their tote services agreement to include the first fully-integrated and fully-featured horse race betting website in Peru, to be delivered with Sportech’s G4 digital wagering technology.

The Spanish language website will offer local racing product from the Hipódromo de Monterrico in Lima, as well as simulcast races from the United States. It will be delivered under an extension of the agreement through which Sportech provides pari-mutuel wagering services to the Jockey Club del Perú and its network of 80 off-track betting shops, from Sportech’s Quantum Data Center in the U.S.

The complete package of new products Sportech will deliver to the Jockey Club del Perú includes the customized G4 wagering website, as well as the new Sportech Tablet for digital wagering on-track.

The Jockey Club del Perú will also offer the new fixed odds Virtual Racing, which Sportech recently integrated with its Quantum System software to offer in cooperation with Kiron Interactive.

Sr. Luis Razzeto Ríos, President of the Jockey Club del Perú, stated, “We are very pleased to expand our wagering services to the Internet, and to offer a range of new digital wagering platforms, and new games, through our arrangement with Sportech Racing and Digital. This partnership has allowed us to offer our patrons new betting opportunities and new technologies for betting, and has streamlined and strengthened our operations.”

Andrew Gaughan, President of Sportech Racing and Digital, added: “Sportech is proud to extend this valued partnership with the Jockey Club del Perú, where their vision for the future of racing and gaming, combined with Sportech innovations in digital and land-based wagering, serve as an excellent template for growth in the key Latin American market.”

MyWinners.com Partners with Income Access

Partnership for Connecticut’s only regulated online horse-racing wagering brand to include affiliate program launch and management, SEM and media buys

MyWinners.com, the only website legally permitted to offer online horse-racing wagering to players in the state of Connecticut, has announced a partnership with Income Access, an iGaming-focused technology and digital marketing services provider. As part of the marketing partnership, MyWinners.com’s new affiliate program will integrate with Income Access’ platform and will be managed by the company’s acquisition specialists, who will also develop and implement a search engine marketing (SEM) and media buy strategy.

A subsidiary of Sportech PLC, the MyWinners.com brand allows residents in Connecticut to wager online on leading horse-racing events at a wide range of tracks in the United States. These tracks include Saratoga Race Course, Belmont Park, and Aqueduct Racetrack in New York; Santa Anita Park, and Del Mar Thoroughbred Club in California; Churchill Downs, and Keeneland in Kentucky; and Florida’s Gulfstream Park. MyWinners.com features a fully dynamic wagering interface complete with live-video streaming and free handicapping selections.

As part of MyWinners.com’s partnership with Income Access, the brand will launch an affiliate program on Income Access’ acquisition-tracking platform, which has been supporting iGaming brands’ marketing strategies since 2002. The Income Access software has received consistently strong industry recognition, including winning the eGaming Review B2B Award for Best Affiliate Software multiple times.

The affiliate program’s integration with the platform will be completed in the next month. Income Access’ team of acquisition specialists for the US market will manage the program once it is live. “We’re pleased to announce Income Access as our marketing partner – their experience in the gaming market brings a unique perspective in the acquisition of horse-racing fans for Mywinners.com,” said Josh Tepper, General Manager at MyWinners.com. “Together, we’re excited to bring to the state of Connecticut a best-in-breed online wagering site.”

As well as using the affiliate channel, Income Access’ acquisition specialists will also carry out additional digital marketing activities. These include a comprehensive search engine optimization (SEO) strategy to raise the brand’s online profile, pay-per-click (PPC) ad campaigns and third-party digital media buys.

“The exclusive website in the Connecticut market, MyWinners.com is a highly prestigious brand in the online horse-racing wagering vertical,” said Nicky Senyard, founder and CEO of Income Access. “I’m excited to announce our wide-ranging digital marketing partnership with MyWinners.com, which is sure to keep its acquisition not only on-track – but ensure the brand remains a front-runner in its vertical.”